CAREER HISTORY

The Company

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Darigold is a 100 year old Farmer-Owned dairy Co-op based in Seattle. Darigold is made of three main branches: CPG, National and International Ingredients and Food Service.

Title &
Description

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Creative Services Lead

In-house, agency-style resource. I create and produce an array of marketing materials across all food categories and business modalities including:

• Social media content development

• Package design

• Advertising campaigns

• Sales collateral

• Brand guideline development and adherence

Deliverables

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Social Media — using Photoshop, After Effects and Premier to create photographic and video content based on online trends and audience interests.

Packaging Design — using Adobe Illustrator and InDesign to create dynamic, visually appealing packaging design for all dairy categories (cheese, cultures, milk and creams). I see projects through from initial design to Press Checks.

Advertising Campaigns — conceptualize, design and produce advertising campaigns utilizing, outdoor, print, social media, online and email.

Sales Collateral — design and produce marketing aids for sales force. Everything including trade-event booth property design with graphic panels, sales sheets and brochures, PPT templates and apparel designs.

Brand guideline development and adherence — I play a key role in maintaining visual standards by creating tools and resources for internal use and vendors compliance. Currently helping develop Darigold’s rebrand.

Lessons Learned

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Never thought I’d say this, but I can identify specific breeds of dairy cows.

More importantly, after spending almost 20 years of my career on the agency side, I have gained a perspective of marketing and advertising from the client eyes. A unique and valuable asset.

The Company

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Second Cup Design was a contract-based design and creative marketing consulting service.

Clients included:

• Abbott Medical

• Esaote Medical Imaging

• American Bank Systems

• Boys & Girls Club

• Chesapeake Energy

• Hyperion Therapeutics

• Maxcare Insurance

• Portola Pharmaceuticals

• Raptor Pharmaceuticals

• Crew Outfitters

• Haiku Apparel

Partnered Agencies:

• Awaken Interactive

• Altismima Marketing

• Ho Comm Group

• Kane & Finkel

• Qoo Qoo

• Square One

• Thread

• WPA

Title &
Description

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Creative Consultant/Principal

Developed and guided creative messaging and visual brands for trade and consumer advertising, with a focus on banking and healthcare industries

Built and maintained relationships with vendors

Managed the gamut of client production needs with meticulous attention to timelines and budgets

Deliverables

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Social Media — using Photoshop, After Effects and Premier to create photographic and video content based on online trends and audience interests.

Packaging Design — Highly proficient in Adobe Illustrator, designing and building production-ready mechanicals for pharmaceutical and device packaging

Advertising Campaigns — Utilizing the Adobe Creative Suite of apps to conceptualize, design and produce advertising campaigns for print, social media, online and email.

Sales Collateral — designed marketing aids and tools

• Booth property design

• Sales sheets & brochures

• PPT templates

• Apparel designs

Lessons Learned

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In all the years I operated Second Cup Design, I can count only a couple times when I had to actually silicate work. Otherwise it all came from referrals; current clients and former co-workers. That is something I take enormous pride in. I made sure that I delivered more than was expected, but more important, that I was just fun to work with.

The Company

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Skyline Media group was a small, boutique ad agency in Oklahoma City specializing in trade and consumer advertising for healthcare, food service, retail, and automotive clients

Title &
Description

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Sr Art Director/Creative Director

Managed creative department and oversaw all print and interactive projects. Managed the career goals and expectations of employees. Interviewed, hired and disciplined when necessary with HR protocols.

Created company’s print and interactive departments

Introduced and developed an internal routing process for all creative material

Deliverables

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Advertising Campaigns — Utilizing the Adobe Creative Suite of apps to conceptualize, design and produce advertising campaigns for print, online and email.

Interactive — Designed layouts then worked with developers for hosting sites.

Sales Collateral — designed marketing aids and tools

• Booth property design

• Sales sheets & brochures

• PPT templates

Lessons Learned

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I learned that I have a real passion for mentoring fresh designers and like-minded creative spirits. From basic instructional tips on how to build files that are print ready (vs the assumption everything can be built in Photoshop) to career advice that took some of them onto amazing futures.

The Company

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Ignite Health was award winning ad agency specializing in the healthcare industry

Title &
Description

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Sr Art Director

Managed and directed the development of business-to-business advertising and marketing collateral. Developed strategy and creative for new business. Worked closely with writers, account executives and production studio.

Senior creative on accounts including, Bausch & Lomb, Merck Publishing, and Genomic Health

Deliverables

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Advertising Campaigns Utilizing the Adobe Creative Suite of apps to conceptualize, design and produce advertising campaigns for print, interactive and video.

Interactive — Designed layouts then worked with developers for hosting sites.

Sales Collateral — designed marketing aids and tools

• Booth property design

• Sales sheets & brochures

• Brand Guidelines

Lessons Learned

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Ignite was more than an agency, it was a family and life-long friendships. I learned that sometimes blurring the line between professional and personal life can be a good thing.

The Company

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FCB Health was part of the Foote Cone Belding family of advertising agencies with focus on the healthcare industry.

Title &
Description

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Senior Art Director

Managed and directed the development of trade and consumer advertising and marketing collateral. Developed strategy and creative for new business. Worked closely with writers, account executives and production studio. At the peak of responsibilities, I lead a team comprised of more than a dozen colleagues.

Senior creative on accounts including, Toshiba America Medical Systems and various other accounts.

Deliverables

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Advertising Campaigns Utilizing the Adobe Creative Suite of apps to conceptualize, design and produce advertising campaigns for print.

Interactive — Designed layouts then worked with developers for interactive displays in tradeshow environments.

Sales Collateral — designed marketing aids and tools

• Booth property design

• Sales sheets & brochures

• Packaging

• Brand Guidelines

Lessons Learned

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At 25 years old, I was one of the youngest to be promoted to Sr Art Director. I learned to dominate my game. Sharing collaboratively with team members or clients who older or more experienced, I wanted to make sure they knew I deserved to be in the room and was there to deliver excellence.

The Company

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Staring as a small, boutique agency in Laguna Beach, Ca., Fair Riley and Call sold the Agency to Bozell; a large agency looking to expand its portfolio into the healthcare industry.

Title &
Description

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Art Director

Designed layouts. Developed creative. Built mechanical files, ready for print production.

Creative on accounts including, Toshiba America Medical Systems, Beckman Scientific Instruments and Johnson & Johnson.

Deliverables

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Advertising Campaigns Utilizing the Adobe Creative Suite of apps to conceptualize, design and produce advertising campaigns for print.

Sales Collateral — designed marketing aids and tools

• Booth property design

• Sales sheets & brochures

• Packaging

Lessons Learned

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Great mentors are essential to any career. Listen to that little voice.